The story of this horrific and infamous battle was told throughout the evening in a spectacular multi-media show of projection, live theatrical and musical performances.

To mark the centenary of Passchendaele, the Third Battle of Ypres, the DCMS held a series of commemorative events. One of these special events took place in Ypres Market square. An event aimed at a more contemporary audience, communicating the uniqueness and significance of this appalling battle.
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Responsible for the design, production, and delivery of an hour’s worth of projection content that matched the ebb and flow of the show; our primary role was to set the right tone of voice to accompany such a remarkable poignant event. We applied both traditional and contemporary techniques to create spectacular content and authentic visual storytelling to fulfill this requirement.
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This compelling and poignant story played out on a colossal canvas, 133,632,000 pixels in total, across this complex architecture. It was watched by 8000 guests, including Royal family members, dignitaries, and descendants, and broadcast live on the BBC by 1.5 million viewers.

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“Words cannot express how grateful I am to you for your incredible work in planning and executing perhaps the most ambitious project I have ever worked on.

It was a privilege to work with you and I’m so very very grateful and in awe of your extraordinary talent, dedication and sheer determination to make it happen, whatever the challenges.”

Claire Popplewell, Creative Director, BBC Studios – Events

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Winner
BAFTA, Entertainment Craft Team 2018
BAFTA, Live Event 2018 (BBC Studios)
Knight of Illumination 2018, Television Awards, Video Design & Graphic Display
Design Week Awards 2018, Best of Show
Design Week Awards 2018, Exhibition Design
Creative Review Annual 2018, Experiential
Creative Review Annual 2018, Motion Graphics
Royal Television Society 2018, Live Event (BBC Studios)
AV Awards 2018, Broadcast and Media Project of the Year
German Design Awards 2019

• Client
  DCMS/BBC Studios – Events
• Projection designer and director
  Kate Dawkins
• Senior producer
  Jayne Hobart
• Additional projection designers
  Kate Dawkins, Roxanne Silverwood, Alex Carvalho
• Lead motion artist
  Martin Stacey
• Motion artists
  Sam Williams, Pete Mellor, Luke Busby, James Cook, Ben Ramasami
• Technology partner
  Creative Technology Limited
• Event management
  The H Power Group
• Sound design
  Dan Savage
• Talbot House photographer
  James Medcraft