Luxury brand Talisker wanted to use their launch to highlight the plight of our seas by creating an exclusive, immersive event to coincide with world oceans day.
Chorus approached Kate Dawkins Studio to partner on a unique Talisker launch event for a new whisky that is aged in oak casks amongst the kelp forests that surround their distillery. The brief was to use the outside window to speak of the threat to these forests but inside transport guests below the sea into an enchanting, magical world; as if stood amongst the kelp. The challenges were 2 fold – how to tell the story of degradation beautifully plus work within a very small location to create an immersive experience.
Bringing our creative flare we succeeded in keeping the link between the window and interior but at the same time to tell the 2 very different stories. Using generative tools, we took our stylised kelp forests and processed them to degrade – each time capturing a unique digital output that we edited together.We brought our vision and experience throughout working shoulder to shoulder with Chorus to design, present and problem-solve.
Working directly with the AV team we ensured that we maximised the projection spread and enhanced the sense of being lost in an ethereal aquatic forest. Client, agency, and guests alike loved the sell-out experience that ran for 2 days with the ambition to tour it internationally.
“From kick-off through to installation, the value they brought was evident; creating the style, look and feel, presenting to the client, creatively problem-solving and working closely with the AV team to achieve an unforgettable launch.”
Cassidy Knowles, Director of Events and Operations Chorus Agency