Sky Glass launched at Magazine London, an impressive technical set-up showcasing their state-of-the-art smart TV with a truly unique visual announcement.
KDS were commissioned by agency, INCA to design and deliver the content for the worldwide product launch of Sky Glass.
Sky Glass integrates hardware and software to provide a single solution for entertainment, the television was developed with definition and sound quality at its heart, and the Sky team wanted to reflect this in the launch. The event space was designed with a state-of-the-art 360-degree stage set up surrounded by high-quality screens, which mirrored the immersive experience of the new device and cocooned the audience in vision and sound.
Our brief was to create a multisensory presentation that showcased the technology seamlessly and effortlessly.
Our approach was to firstly design a bespoke look for the content to complement the Sky Glass branding and the strong colour palette. Technically the main challenge was to choreograph the content, live speakers and 12 kinetic screens to ensure full guest engagement live in the space and beyond for those joining virtually.