Designing epic stories
on unique canvases
This was a unique, multi-screen experience for the 2014 Toyota European Retailers meeting in Tempelhof, Berlin, attended by 3,000 guests over two days.
The set consisted of a 55 metre ‘car-walk’, populated by 16 double-sided automated screens. Content for 8 separate reveal sections was choreographed to match each unique set of screen movements. These served to highlight the unique features of new models and future vehicles, and to delight the audience in this breath-taking theatre.
As this was a closed event with a majority of concept vehicles, footage of the event is limited.