This public launch, held at the beautiful Grand Palais in Paris, was a milestone occasion for Scania. A spectacular and high profile event that marked the global reveal of its new generation of trucks, Scania’s first major product launch in 20 years. The event played out in front of an in-house audience of 1,200 esteemed VIP guests, as well as their largest ever global audience watching live on-line.
We were appointed by Jack Morton Worldwide to create all the content for the main reveal sequence, the speaker support and the evening entertainment visuals. As well as content for the ‘Hub’ welcome area and an eight-screen activation showcasing ‘Tailored Solutions’.
The creative idea for the experience focused on showing new perspectives on the transport industry for a more sustainable future. This was brought to life with a staged reveal that played with the audience’s viewpoint. Our main canvas, a series of 8 high and low res screens set at different depths, allowed us to create content that played with shifting viewpoints. Using the screens as one large canvas, as well as single entities. A strong graphic ‘flow’ animation was the backbone to all the content, communicating the logistical flow of current and future transport systems.
“The development and launch of our new truck generation is undoubtedly the biggest investment of Scania’s 125-year history,” said Henrik Henriksson, President and CEO of Scania. “It is with hearts bursting with pride that my colleagues and I presented the new Scania at this fantastic launch that is part of our exciting vision for the future; positioning Scania towards one of the most transformative periods in our history.”