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Adidas Lab

  • London
  • – brand event
  • – projection
  • – interactive
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Adidas lab is the first in a series of innovation events that showcase the brand’s future products and celebrate Adidas’ continued commitment to pushing the boundaries in performance technologies. This first event focused on innovation in football and took place over the UEFA Champions League Final weekend.

Kate joined the team at Kin as content designer and director for two of the largest interactive activations at the event. The first, ‘The Track’, was a ground-breaking, real-time, data visualisation experience. It tests footballing attributes on a 15m Astroturf track by measuring speed, work rate and skill across three running challenges. Armed with an RFID tag, each participant ‘touched in’ and their movement and statistics were then displayed on the screen as they undertook each of the three stages. The participants’ final positions were displayed immediately on a giant leader-board along with a movie of their performances, which were shared simultaneously on YouTube.

The second activation, ‘The Smart Ball Wall’, gave participants a chance to test the new Adidas Smart Ball. This was designed to improve technique, power, spin and accuracy through an automated coaching system, which fed information back to the player through an app on their smart phone.

  • Client
    Adidas/M&C Saatchi Sport & Entertainment
  • Production Company
    Kin Design
  • Content design and direction
    Kate Dawkins
  • Content Producer
    Julien Buckley
  • Technical
    Hooper Tek
  • Processsing
    Chris Ratcliffe
  • Animation
    Jamie Shiels and Andrew Bayliss
© Kin. Photography by All Terrain Photos